Bluetooth Creative

As an integrated, full-service advertising agency with an in-depth knowledge of strategic marketing in the Long Island and tri-state area, we have the experience, talent, and resources to ensure our clients get maximum results from their marketing investment.

Our team of creative writers, art directors, account managers, media planners, digital experts and production staff are the best and the brightest. When they connect on an assignment, greatness is the result.


Ehrlich Advertising and Marketing, Inc. was founded in 1977 by Emanuel Ehrlich and excelled at media negotiation and placement within traditional print, radio, and broadcast venues. Starting with a modest number of real estate and automotive clients, Ehrlich Advertising began expanding its client base to other service industries, including financial, hospitality, and healthcare. Steven Ehrlich, Emanuel’s son, joined the agency in 1984.

Under Steve’s direction the agency flourished. Steve further expanded the staff’s in-house services by adding creative and account management staff to provide clients with more flexible marketing solutions.

In 2001, Steve launched Bluetooth Creative Group, Inc. The purpose of this new agency was to provide a more creative, integrated marketing approach to advertising challenges and client budgets — an approach that now includes digital media.


  • Professional and seasoned Account Management and a dedicated team of marketing specialists coupled with a flexible staffing model for nimble engagement of the best and brightest.
  • Distinctive, memorable creative messaging that cuts through the clutter.
  • Strong Production and Interactive experience.
  • Savvy Media planning/buying programs that are efficient, cost-effective and high-impact
  • Experienced in both regional and national markets.
  • Possess a thorough understanding of today’s online marketing landscape.
  • Proficient in emerging technologies and advanced media.
  • A strong research partner (4As).
  • In-depth strategic marketing, coupled with a true integration of services to leverage both traditional and online marketing methods service offerings and expertise.
  • Unique, forward-thinking brand positions ensure brands thrive in an age of multiple communications.
  • Exploration of ways to increase advertising reach/frequency to ensure desired results by proactively pursuing hidden opportunities typically missed by others.
  • A flexible fee structure that helps clients maximize marketing dollars.

Our Team

Steven Ehrlich | President

Steven is the ultimate decision maker at Bluetooth Creative Group, which makes sense since he’s been running the agency for over 25 years. He’s a great barometer for what works and what doesn’t, and his experience is one of the major differences between Bluetooth Creative Group and other agencies.

Richard Brauner | Account Supervisor

Richard joined Bluetooth Creative in 2007 after working in NYC for more than 20 years. He began to specialize in automotive advertising in 1986 and oversees all facets of the automotive advertising at Bluetooth Creative Group.

David Rockwell | Creative Director/Copywriter

David began his career on Madison Avenue, where he wrote copy for many national accounts, including foods, health products, technology, real estate, finance – you name it. David has been conceptualizing, writing, directing art and advancing brands, products and services at Bluetooth Creative Group for the last ten years.

Alexander Ehrlich | Account Executive

After four years interning at Bluetooth Creative Group, Alex is now using helping clients achieve their goals. Alex handles project management for traditional marketing, social and digital, media planning/buying, research, and new business initiatives. He plays a vital role in every account assignment, and delivers results that always move projects to the next step, on time and within budget.

Steve Bookspan | Director of Marketing

Steve has spent many years working in the largest companies in the digital space. Steve is Google Certified and a Yahoo Ambassador. He is an expert in Behavioral Marketing, SEO and SEM, and is true maestro of social media marketing. His passion is developing new, innovative ways to help the target audience become real people who turn into valued customers of his clients.

Bill Kakis | Supervisor of Digital Operations

A native Long Islander, Bill has 20-plus years of online marketing experience including SEO, SEM, SMM, sales funnel creation and optimization, marketing automation, direct outreach and social media strategic planning to create a quantifiable impact that focuses on delivering a maximum return on investment.