Print and radio advertising

Challenge

At the time, Mercy Medical Center’s newest facility — The Bishop McGann Center for Oncology & Imaging (now a division of Sloan Kettering) — needed a marketing program to introduce this state-of-the-art cancer center to the local community and regional healthcare professionals.

Solution

Print and radio advertising built consumer awareness of the facility, while direct marketing campaigns reached out to doctors to highlight the advanced technological benefits and list of services, including equipment and professional staff.

Result

By the time The Bishop McGann Center opened, there was already a strong awareness throughout the tri-state area of the facility’s scheduled opening,
 and the leading-edge technologies offered by this new local healthcare resource. Physician referrals played a central role in a successful result.