Stahl needed to establish their eye centers as the top-of-mind preferred provider of Lasik laser correction surgery in the highly competitive Long Island market, while reinforcing its service benefits, including state-of-the-art facilities, qualified doctors and affordable pricing.
Saturate the market with print and radio advertising featuring a testimonial approach that reinforces Stahl’s Unique Selling Proposition: that the experience and expertise of the doctors is the most critical factor when choosing Lasik eye surgery. The inclusion of a seminar and consultation promotion also positioned Stahl as an industry authority.
Free seminars had a 75% conversion rate among attendees led Lasik surgery to became 40% of Stahl’s total revenue. Additionally, the campaign generated a stream of referrals for other refractive eye procedures.