Develop special food product packaging, along with collateral, direct mail and educational packets

Challenge

To develop special food product packaging, along with collateral, direct mail and educational packets that would provide customers with the information they need to make healthier choices.

Solution

Several different initiatives were creatively designed and themed in order to provide tools and information for customers to make critical decisions about nutrition and exercise.

Result

Pleased with the internal feedback on packaging designs that facilitated ease- of-use with simple to understand messaging, Weight Watchers continues to call on Bluetooth Creative Group for our package and design support.