Challenge

Atlantic Bank wanted to capitalize on opportunities created by a mega-bank acquisition by rebranding to generate greater awareness.

Solution

After extensive research, strategic planning and creative exploration, an integrated testimonial branding campaign was developed around former Yankee, Paul O’Neill. Campaign that included radio, TV, print, direct mail and collateral.

Result

The O’Neill campaign was very successful in changing the way consumers viewed the bank, ultimately expanding its customer base and increasing product revenue.