Challenge

Teachers’ Insurance Plan, a division of an automobile insurance company exclusively targeting educators, was looking to expand its coverage nationwide. Unfortunately, it had poor brand recognition in the educational community and very little credibility with national insurance providers.

Solution

We championed a strategic alliance between Teachers’ and Scholastic, the world’s pre-eminent education authority, and developed a powerful marketing campaign that included print, radio, direct mail and newsletters.

Result

The campaign increased Teachers’ brand recognition significantly while boosting its credibility and sales among educators.