Automotive Marketing

TODAY’S AUTOMOTIVE MARKETING HAS A UNIQUE
SET OF CHALLENGES. WE LOVE CHALLENGES.

  • Increased Choices
  • Fragmented Markets
  • Shrinking Profit Margins
  • Tough Economy
  • Consumer Behavior
  • Recalls
  • Inventory Issues
  • Competition
  • New Technology
  • Financing Options
  • Geographic Location
  • Manufacturer Issues

Bluetooth Creative Group is ready to help you turn problems into opportunities.

AUTOMOTIVE MARKETING NEEDS REASONS WHY. BLUETOOTH’S GOT ‘EM.

Every Bluetooth recommendation is fully supported by data and facts garnered from the most relevant and timely resources. We are a member of the 4As, and are able to reference proprietary information unavailable to non-member agencies.

Only 4% of US agencies are members, able to meet 4A-qualifying standards.

Examples are:

  • Industry Backgrounds and Trends
  • Competitive Insights
  • Latest Case Studies
  • Model Preferences
  • Sales Stats
  • Forecasts
  • Sector Events
  • New and Used Registrant Populations

FULL-SERVICE MEANS JUST THAT. BLUETOOTH DOES IT ALL.

Bluetooth Creative Group is a full-service, retail automotive marketing agency, serving dealerships throughout the New York tri-state area.

Services:

  • Advertising and Marketing
  • Strategic Planning
  • Industry and Competitive Research
  • Media Planning/Buying
  • Event Production
  • Interactive
  • Social Media
  • Branding and Corporate Identity
  • Weekly/Monthly/Quarterly Progress Reports
  • Constant Program Assessment
  • Total Program Maintenance
  • Content/Media Refreshment as the Market Evolves
  • Ongoing Recommendations for Efficient Budget Spend

AUTOMOTIVE MARKETING SHOULD BE MULTI-FACETED. BLUETOOTH WORKS ON EVERY PART.

Today, crafting a total Automotive Marketing program requires knowledge of every area, from classifieds to mobile. We specialize in keeping you in front of your customers by bringing the appropriate elements together, with the right message, in the right media.

  • Traditional Marketing
  • Digital Marketing
  • Social Media Marketing
  • Branding/Corporate ID

TRADITIONAL MARKETING IS THE DRIVER.

  • Print
  • Broadcast
  • Direct Mail
  • Collateral
  • POP Materials
  • Outdoor
  • Event
  • PR
  • Guerilla

SOCIAL MEDIA IS YOUR CUSTOMER/FRIEND CONNECTION.

  • Blogs/Microblogs (Twitter)
  • Content Communities (YouTube)
  • Collaborative Projects (Wikipedia)
  • Social Networking (Facebook)

DIGITAL MARKETING IS THE ACCELERATION.

  • Custom-Designed Dealership/Dealer Group Websites
  • Organic, Industry Leading SEO and SEM
  • Online/Banner Advertising
  • Email Marketing
  • Mobile Marketing
  • Pay-Per-Click Programs
  • Online Brand Management
  • Personalized New/Used Vehicle Videos

BRANDING DEFINES DEALERSHIP IDENTITY AND CONVEYS CUSTOMER PROMISE.

  • Corporate Identity
  • Dealer Position
  • Dealership Promise
  • Personality
  • Graphic Theme
  • Logo
  • Tagline
  • Tone

HOW CAN AUTOMOTIVE MARKETING MAX YOUR ROI? BLUETOOTH KNOWS.

  • An Efficient Comprehensive Marketing Strategy
  • Smart Media Buys
  • Low-Cost Interactivity
  • The Right Social Interface
  • Effective Precise Direct Marketing
  • Viral/Guerilla Campaigns
  • Mobile APPs
  • Up-To-The-Minute Industry and Consumer Research

THE END RESULT IS THE ONLY THING THAT MATTERS. TAKE A LOOK.

  • Increased Consumer Traffic Both Online and In-Dealership
  • Stronger Customer Relations and Long-term Loyalty
  • Greater Immediate and Repeat Business
  • Bottom-Line Profitability and Increased ROI
  • A Powerful, Memorable Brand Identity

THE INTERNET PLAYS A BIG ROLE. WE KNOW INTERACTIVE.

  • 7 out of 10 shoppers don’t establish contact with the dealership prior to visiting it. Dealers need to assess which advertising sources are most influential in driving buyers into their dealerships. Online is at the top of the list.
  • Internet is the most used and influential media.
  • New and used vehicle buyers spend 60% of the shopping process online.
  • 71% of both new and used vehicle buyers said they used the Internet.
  • 85% of new car shoppers, and 86% of used car shoppers believe that knowing what someone else paid for the same car within the last 30 days is very helpful.
  • 50% of new vehicle buyers and 58% of used vehicle buyers said that the web was the most influential source of making their decision.
  • More time is spent on third-party sites than on OEM dealer sites.
  • Internet responses build relationships.
  • Understanding new vehicle buyer behavior helps with sales strategies.

DIGITAL MARKETING

Bluetooth Creative Group is a turnkey digital marketing vendor. Our services include SEM, SEO, Reputation Management, Social Media, Pre‐Roll, Online Display, Retargeting, and online behavioral targeting.

SEO-SEARCH ENGINE OPTIMIZATION

Bluetooth Creative Group search engine optimization services are unique to the industry with verifiable results. Our SEO team’s procedures have been proven to increase domain authority with on and off site optimization techniques, which work in unison with content marketing to increase your visibility on search engine result pages.

BRAND & REPUTATION MANAGEMENT

Studies show that 80% of today’s consumers are influenced by reviews they read online. Reputation Management has become one of the most important components to operating a business. Having a micro‐web site and managing a brand means you are vulnerable to negative reviews and comments all the time.

SOCIAL MEDIA

Social Media has become a pivotal tool for business to connect with new customers as well as building loyalty to their brands. Bluetooth Creative Group can build and manage your social media presence. Each platform has its own strengths and ideal purpose, so our team evaluates how best to use each platform specific to your needs.

EMAIL MARKETING

Bluetooth Creative Group creates fully trackable responsive email marketing campaigns that increase personal URL impressions, appointments set, service, & sales revenue.

PERSONALIZED URL SITE

Whether your company needs assistance designing a micro‐site, or developing a premium ecommerce platform, Bluetooth can help. Our team of designers and developers build cutting edge micro‐sites complete with a CMS (Content Management System) as well as UXD (Used Experience Design).

CUSTOM WEBSITE SLIDERS

In addition to Bluetooth Creative Group’s capability to create a stand‐alone website, Bluetooth can also customize your existing website. Bluetooth Creative Group creates custom website sliders with up-to- date information that will help improve search engine rankings and assist length of time potential consumers stay on your website.

ONLINE RETARGETING BANNERS

Branding, including sponsorship, remarketing tools, etc.

THE ROLE OF AUTOMOTIVE MARKETING IS CONSTANTLY EVOLVING. WE’RE ALWAYS AHEAD OF THE CURVE.

What’s down the road in Automotive Marketing? We’re already working on turning the next curve into an accelerated dealership opportunity for you. So hang on. The future is straight head.

  • Mobile Test Drive
  • Live Chat
  • Diagnostic APPs
  • Gaming
  • QR Codes
  • Virtual Enticements
  • Are cars really smartphones on wheels?

AUTOMOTIVE MARKETING EXPERIENCE IS HARD WON. HOW ABOUT 1/3 OF A CENTURY?

With over 35 years of successful customized automotive marketing campaigns and solutions under our belt, Bluetooth Creative Group is uniquely qualified to empower your dealership for real success.

  • Experienced in both regional and national markets.
  • Worked with a wide range of retail automotive clients.
  • Well versed in emerging technologies and advanced media.
  • A long history of award-winning, sales-sparking creative.
  • Exceptional expertise in dealership branding, and how best to position your business.

YOUR BUSINESS? WE’RE ALREADY THINKING ABOUT IT.

As the area’s premiere automotive marketing agency, Bluetooth Creative Group keeps abreast of every aspect of automotive news in the tri-state area. We know what’s happening day-to-day with customers and dealers alike. What models are hot, what locations are drawing traffic, what are the newest marketing programs and how effective they are. We’re always ready to give you pro-active insight and actionable advice specific to your dealership business.

CALL US IN FOR A MEETING, AND WE’LL TELL YOU HOW.
516.766.0600

WHAT OUR CUSTOMERS ARE SAYING

When we started working with Bluetooth Creative Group we knew we would get results. What we didn’t know was that within 6 months we saw a major shift in our web traffic that allowed us to really take advantage of our current prospects and position us to win more vehicle sales. Their processes are straightforward and their methods work. Thank you Bluetooth for all you have helped us with.

The hardest thing to do in the car business is to assess the data and make sense of it. Gene and Bluetooth Creative Group helped us sift through it all and understand what was working and what wasn’t working so we could make adjustments that fit our specific dealership. Most agencies just dont sit down with you to show you where your money is being spent and what you are getting. Bluetooth Creative did this and it has helped us improve our overall marketing returns.  

We started with Bluetooth Creative back in March and have already seen a strong impact on our day to day. They helped us implement a fixed operations rewards program that our existing customers responded well to, and also allowed us to re-engage our lost clients and bring some of them back into our dealership garage again.

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