Case Studies

Case Studies

Competition Automotive

Competition Automotive

Challenge The Competition Automotive Group is a family-owned company serving the Long Island area for almost 50 years. It is comprised of seven luxury dealerships, each providing customers with unparalleled selection, service, and satisfaction. They wanted...

Atlantic Automotive

Atlantic Automotive

Challenge The Atlantic Automotive Group is New York’s largest volume auto group and had one of the top ten dealership groups in the U.S. As a privately owned company they wanted to be sure that they were recognized as dealership and industry leaders....

Mercy Medical Center

Mercy Medical Center

Challenge At the time, Mercy Medical Center’s newest facility — The Bishop McGann Center for Oncology & Imaging (now a division of Sloan Kettering) — needed a marketing program to introduce this state-of-the-art cancer center to the local community and...

North Shore

North Shore

Challenge To name, introduce and raise awareness of a new Concierge Medicine Program Solution designed to facilitate consumer access to preventive programs and specialty services. Solution Create a memorable name — “Pro Sana Health” — that resonates with...

NEFCU

NEFCU

Challenge Nassau Educators Federal Credit Union (NEFCU) wanted to broaden its membership base and build brand awareness by leveraging the uniqueness of their name: NEFCU. Solution We developed a campaign that aligned NEFCU with Scrabble, the well-known...

Star

Star

Challenge This international leader in the machine tool industry wanted to refresh their brand with a bolder, more progressive image and positioning. Solution We created the “Perfection In Motion” campaign — a comprehensive, integrated branding program...

Teachers’ Insurance Plan

Teachers’ Insurance Plan

Challenge Teachers’ Insurance Plan, a division of an automobile insurance company exclusively targeting educators, was looking to expand its coverage nationwide. Unfortunately, it had poor brand recognition in the educational community and very little...

Atlantic Bank

Atlantic Bank

Challenge Atlantic Bank wanted to capitalize on opportunities created by a mega-bank acquisition by rebranding to generate greater awareness. Solution After extensive research, strategic planning and creative exploration, an integrated testimonial branding...

IDA

IDA

Challenge For more than 40 years, the Town of Hempstead Industrial Development Agency (IDA) has been helping companies take better care of their business with a full array of services. But they needed to refresh their marketing materials, and announce that...

AVR

AVR

Challenge One of the metro area’s largest privately held real estate companies, AVR needed two separate marketing programs: one for the 201 townhouses of Powell Cove Estates in Queens; and one for the 80 luxury condos of Valeria in Cortland Manor, 40 miles...

weightwatchers

weightwatchers

Challenge To develop special food product packaging, along with collateral, direct mail and educational packets that would provide customers with the information they need to make healthier choices. Solution Several different initiatives were creatively...

stahl

stahl

Challenge Stahl needed to establish their eye centers as the top-of-mind preferred provider of Lasik laser correction surgery in the highly competitive Long Island market, while reinforcing its service benefits, including state-of-the-art facilities,...

esplanade

esplanade

Challenge The Esplanade needed to introduce their new Staten Island facility as a “home away from home” to area seniors, while reinforcing their unique overall NY-Metro brand of senior living. Solution A full range of marketing materials, including print...