Healthcare Marketing

Healthcare Marketing

 HEALTHCARE PROVIDERS FACE A UNIQUE SET OF

CHALLENGES. WE LOVE CHALLENGES.

Hospitals, networks and HMOs need to make sure their marketing efforts
engage patients in the media they prefer, communicate their provider attributes,
and establish long-term PRM (Patient Relationship Management.)

Challenges:

• Increased Healthcare Choices
• Reduced Patient Financial Participation
• Shrinking Service Margins
• Changing Patient Behavior
• Alternative Treatment Options
• New Healthcare Regulations
• Multiple Communication Options

 

EFFECTIVE HEALTHCARE MARKETING IS BUILT ON RESEARCHED
“REASONS WHY”. BLUETOOTH’S GOT ‘EM.

Every Bluetooth recommendation is fully supported by data and facts garnered from
the most relevant and timely resources. We’re a member of the 4As, and are able to
reference proprietary information unavailable to non-member agencies.
Only 4% of US agencies are members, able to meet 4A-qualifying standards.

Research Data Categories:

• Internet/Mobile/Social
• Hospitals
• Community Relations
• HMOs
• Challenges/Competition
• Healthcare Trends/Forecasts
• Treatment Innovations
• Regional Demographics
• Technological Innovations
• Patient Profles
• Regulations/Legislation
• Employee Empowerment
• Environmental Concerns

 

YOUR HEALTHCARE MARKETING PARTNER SHOULD BE FULL-SERVICE.

FULL-SERVICE MEANS JUST THAT. BLUETOOTH DOES IT ALL.

Services:

• Advertising and Marketing
• Strategic Planning
• Industry and Competitive Research
• Media Planning/Buying
• Event Production
• Interactive
• Social Media
• Branding and Corporate Identity
• Weekly/Monthly/Quarterly Progress Reports
• Constant Program Assessment
• Total Program Maintenance
• Content/Media Refreshment as the Market Evolves
• Ongoing Recommendations For Effcient Budget Spending

 

REACHING EVERY PERSON IS THE BEST WAY TO GROW YOUR PATIENT BASE AND CREATE THE STRONG RELATIONSHIPS THAT ARE SO IMPORTANT TODAY. TIME TO GET SOCIAL.

• Twitter
• Facebook
• Mobile
• Foursquare
• Google My Business
• Blogs
• LinkedIn
• Yelp
• YouTube
• Connect Measurement
• Network Aggregation
• Bookmarking
• Analytics
• Automation

 

HOSPITALS AND OTHER MEDICAL PROVIDERS DON’T JUST NEED TO
ENGAGE THEIR COMMUNITIES. THEY NEED TO PROUDLY SUPPORT THEM.

• Sponsored Community Events
• Charity Participation
• Community Public Relations
• Building on Business Through Leadership
• Putting People First

 

THE PEOPLE IN YOUR PERSONNEL POOL ARE YOUR STRONGEST ASSETS.

LET THEM KNOW IT.

Your doctors, nurses, caregivers, administrators and other employees
are an integral part of your patient-facing profle and the engine that
makes you successful. Help them value you as much as you value them.

• Employee Of The Month Program
• Pop Utilizing Employees
• Continuing Education Sponsorship
• Employee Competition Incentives
• Meaningful Employee Promotion Programs
• Employee Booster Events

  

WE NEED A HIGHER RETURN ON OUR HEALTHCARE MARKETING INVESTMENT.

BLUETOOTH CAN MAXIMIZE YOUR HEALTHCARE MARKETING ROI.

In order to keep costs down, and results up, the following should be part of your
marketing prescription:

• Effcient, Comprehensive Marketing Strategy
• Smart Media Buys
• Low Cost Interactivity
• The Right Social Interface
• Precise Direct Marketing
• Low Cost Events Planning
• Patient-Friendly Mobile Apps
• Up-To-The-Minute Industry/Patient Research

 

WHAT’S HAPPENING RIGHT NOW IN HEALTHCARE MARKETING THAT
WE SHOULD KNOW ABOUT?

THE ROLE OF HEALTHCARE MARKETING IS CONSTANTLY EVOLVING.
WE KNOW WHAT IS WORKING TODAY, AND WHAT IS GOING
TO WORK TOMORROW.
That’s because, as the region’s premier healthcare marketing agency,
we keep abreast of every aspect of industry news in the tri-state area.
We understand what’s happening day-to-day with patients and providers
alike, and what are the most effective marketing programs. We’re always
ready to give you proactive insight and actionable advice specifc to
your healthcare business.

 

OUR MARKETING PARTNER SHOULD HAVE YEARS OF EXPERIENCE.

With years of successful, customized healthcare solutions under our belt,

Bluetooth Creative Group is uniquely qualifed to empower your healthcare
enterprise or network for real success.

• Experienced in both regional and national markets
• Worked with a wide range of healthcare clients
• Well versed in emerging technologies and advanced media
• A long history of award-winning, sales-sparking creative

Exceptional expertise in hospital branding, and how to best to
position your business

 

 

WHAT OUR CUSTOMERS ARE SAYING

When we started working with Bluetooth Creative Group we knew we would get results. What we didn’t know was that within 6 months we saw a major shift in our web traffic that allowed us to really take advantage of our current prospects and position us to win more vehicle sales. Their processes are straightforward and their methods work. Thank you Bluetooth for all you have helped us with.

The hardest thing to do in the car business is to assess the data and make sense of it. Gene and Bluetooth Creative Group helped us sift through it all and understand what was working and what wasn’t working so we could make adjustments that fit our specific dealership. Most agencies just dont sit down with you to show you where your money is being spent and what you are getting. Bluetooth Creative did this and it has helped us improve our overall marketing returns.  

We started with Bluetooth Creative back in March and have already seen a strong impact on our day to day. They helped us implement a fixed operations rewards program that our existing customers responded well to, and also allowed us to re-engage our lost clients and bring some of them back into our dealership garage again.

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