Real Estate Marketing
TODAY’S THE REAL ESTATE MARKET FACES A UNIQUE SET OF
CHALLENGES. WE LOVE CHALLENGES.
Over the last ten years both residential and commercial
real estate markets have undergone tremendous changes.
Today there’s a whole new real estate landscape that must
be navigated by the customer, owner and broker.
Understanding the issues are critical.
• Regional Inventory
• Decrease In Home Ownership
• Residential Leasing Increase
• Rising Mortgage Rates
• Increased Brokerage Competition
• Changing Buyer/Seller Demographics
• Bank-Held Properties
• Commercial Build Capital
• Increased Loan Restrictions
• Small Business Tenancy
EFFECTIVE REAL ESTATE MARKETING IS BUILT ON RESEARCHED “REASONS WHY”
BLUETOOTH’S GOT ‘EM.
Every Bluetooth recommendation is fully supported by data and facts garnered from
the most relevant and timely resources. We’re a member of the 4A’s, and are able toreference proprietary information unavailable to non-member agencies.
Only 4% of U.S. agencies are members, able to meet 4A-qualifying standards.
Real Estate Research Data Categories:
• Mortgage Trends
• Inventory Trends
• Household Income
• Renter/Buyer Trends
• New Housing Initiatives
• State Migration Trends
• First Time Buyers
FULL-SERVICE MEANS JUST THAT. BLUETOOTH DOES IT ALL.
• Advertising and Marketing
• Strategic Planning
• Industry and Competitive Research
• Media Planning/Buying
• Event Production
• Social Media
• Branding and Corporate Identity
• Weekly/Monthly/Quarterly Progress Reports
• Constant Program Assessment
• Total Program Maintenance
• Content/Media Refreshment as the Market Evolves
• Ongoing Recommendations for Effcient Budget Spending
TIME TO GET SOCIAL.
Reaching every buyer and seller is the best way to grow your base and create the strong
relationships that are important to your business. Here are just some of the advantages.
• Speed and breadth of information dissemination
• Provides one-to-one, one-to-many and many-to-many communication
• Allows communication in real time or asynchronously over time
• Extends engagement by creating real time events, extending online interactions offine or augmenting live events online
• Allows different levels of engagement
• Device indifferent (computers, tablets, mobile/smartphone devices)
PROPERTY OWNERS AND BROKERAGES DON’T JUST NEED TO ENGAGE.
THE COMMUNITY. THEY NEED TO PROUDLY SUPPORT IT.
Your regional real estate business directly impacts everyone,
both where they live and where they work. Great community
relations build trust and confdence that show you really care
about your buyers and sellers.
• Sponsor of Community Events
• Charity Participation
• Community Public Relations
• Building on Business Through Leadership
• Putting People First
REACH AND FREQUENCY CAN BE MAXIMIZED THROUGH THE PROPER
MIX OF TRADITIONAL AND DIGITAL MARKETING INITIATIVES.
Below are just some of the many ways we can facilitate marketing maximization:
- Mail “Just Sold” or “Available” postcards coupled with same-day Market Trend emails.
- Place brokerage newspaper display ads coupled with same paper advertorials
- Create radio advertising directing listeners to brokerage online webinars
- Sync MLS listings directly to your prospect-facing online presence
- Send a monthly newsletter, and also email and post it on Facebook
YOUR PERSONNEL POOL IS YOUR STRONGEST ASSET.
LET THEM KNOW IT.
Every day your real estate sales people and staff employees
are an integral part of your customer-facing profle, and the
engine that makes your business successful. Help them
value you as much as you value them.
• Employee of the Month Program
• POP Utilizing Employees
• Continuing Real Estate Education Sponsorship
• Employee Competition Incentives
• Meaningful Employee Promotion Programs
• Employee Booster Events
WE NEED A HIGHER RETURN ON OUR REAL ESTATE MARKETING INVESTMENT.
BLUETOOTH CAN MAXIMIZE YOUR REAL ESTATE MARKETING ROI.
In order to keep costs own, and results up, the following should underpin every part of your
real estate marketing program
• Effcient, Comprehensive Marketing Strategy
• Smart Media Buys
• Low Cost Interactivity
• The Right Social Interface
• Precise Direct Marketing
• Low Cost Events Planning
• Customer-Friendly Mobile Apps
• Up-To-The-Minute Industry/Market Research
MARKETING EXPERTISE IS HARD WON.
HOW ABOUT OVER A THIRD OF A CENTURY?
With almost 40 years of successful, customized real estate marketing solutions under
our belt, Bluetooth Creative Group is uniquely qualifed to empower your fnancial enterprise
for real success.
• Experienced in both regional and national markets
• Worked with a wide range of property owners and brokerage clients
• Always up to date on emerging technologies and advanced media
• A long history of award-winning, sales-sparking creative
Exceptional expertise in real estate branding and how to best
to position your business
WHAT OUR CUSTOMERS ARE SAYING
When we started working with Bluetooth Creative Group we knew we would get results. What we didn’t know was that within 6 months we saw a major shift in our web traffic that allowed us to really take advantage of our current prospects and position us to win more vehicle sales. Their processes are straightforward and their methods work. Thank you Bluetooth for all you have helped us with.
The hardest thing to do in the car business is to assess the data and make sense of it. Gene and Bluetooth Creative Group helped us sift through it all and understand what was working and what wasn’t working so we could make adjustments that fit our specific dealership. Most agencies just dont sit down with you to show you where your money is being spent and what you are getting. Bluetooth Creative did this and it has helped us improve our overall marketing returns.
We started with Bluetooth Creative back in March and have already seen a strong impact on our day to day. They helped us implement a fixed operations rewards program that our existing customers responded well to, and also allowed us to re-engage our lost clients and bring some of them back into our dealership garage again.
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