Research & Development

Our focus on research and develop gives your business a marketing edge

Some might say that investing money in marketing and advertising is always a gamble, but in our experience, it’s a safe bet when you have experienced research and development measures there to guide your marketing decisions. Bluetooth Creative Group relies on our full research and development capabilities to build a framework for your full-service marketing campaign. We take a multi-tiered approach to research and development in order to get a real-world picture of your business’s current position and where we want to enhance it.

Bluetooth Creative Group examines a variety of metrics to define how your marketing initiatives are performing and how they can be improved–dramatically improved. Because we focus on a few major industries, including automotive, healthcare, real estate, and finance, we have a strong idea about industry trends that may affect your brand and messaging. As a member of the American Association of Advertising Agencies, we command access to privileged research and proprietary information that can strongly inform our work on your marketing campaign.

Bluetooth Creative Group also evaluates your competition because it’s our goal to help you outshine them in your marketplace. As part of our comprehensive marketing strategy, we might want to respond to your competitors’ ad campaign or target the gaps in their marketing strategy to win more of your local audience. Our analysis allows us to create an effective marketing strategy that’s tailored to your business but also developed with the competition–it’s strengths and weaknesses–in mind.

Market analysis, case studies, agency-client interviews–these are just some of the solutions we incorporate into our research and development protocols. Armed with this valuable information, we can craft finely-tuned campaigns that are based on hard research and facts–not guesswork.

WHAT OUR CUSTOMERS ARE SAYING

When we started working with Bluetooth Creative Group we knew we would get results. What we didn’t know was that within 6 months we saw a major shift in our web traffic that allowed us to really take advantage of our current prospects and position us to win more vehicle sales. Their processes are straightforward and their methods work. Thank you Bluetooth for all you have helped us with.

The hardest thing to do in the car business is to assess the data and make sense of it. Gene and Bluetooth Creative Group helped us sift through it all and understand what was working and what wasn’t working so we could make adjustments that fit our specific dealership. Most agencies just dont sit down with you to show you where your money is being spent and what you are getting. Bluetooth Creative did this and it has helped us improve our overall marketing returns.  

We started with Bluetooth Creative back in March and have already seen a strong impact on our day to day. They helped us implement a fixed operations rewards program that our existing customers responded well to, and also allowed us to re-engage our lost clients and bring some of them back into our dealership garage again.

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