Our focus on research and develop gives your business a marketing edge

Some might say that investing money in marketing and advertising is always a gamble, but in our experience, it’s a safe bet when you have experienced research and development measures there to guide your marketing decisions. Bluetooth Creative Group relies on our full research and development capabilities to build a framework for your full-service marketing campaign. We take a multi-tiered approach to research and development in order to get a real-world picture of your business’s current position and where we want to enhance it.

Bluetooth Creative Group examines a variety of metrics to define how your marketing initiatives are performing and how they can be improved–dramatically improved. Because we focus on a few major industries, including automotive, healthcare, real estate, and finance, we have a strong idea about industry trends that may affect your brand and messaging. As a member of the American Association of Advertising Agencies, we command access to privileged research and proprietary information that can strongly inform our work on your marketing campaign.

Bluetooth Creative Group also evaluates your competition because it’s our goal to help you outshine them in your marketplace. As part of our comprehensive marketing strategy, we might want to respond to your competitors’ ad campaign or target the gaps in their marketing strategy to win more of your local audience. Our analysis allows us to create an effective marketing strategy that’s tailored to your business but also developed with the competition–it’s strengths and weaknesses–in mind.

Market analysis, case studies, agency-client interviews–these are just some of the solutions we incorporate into our research and development protocols. Armed with this valuable information, we can craft finely-tuned campaigns that are based on hard research and facts–not guesswork.